Firm-based market structure analysis using competitive advertising responses
Hahn, Minhi, Ahn, Sung-ah, Shin, Changhoon, Park, Sang-June
Published in International journal of advertising (01.01.2001)
Published in International journal of advertising (01.01.2001)
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Economic Ripple Effect of Korean Wave(Hallyu) : Impacts of the Satisfaction of Korean Popular Music among Chinese College Students on the Purchase Intention for Korean Culture Products
Hwang, In-Suk, Kim, Bong, Ahn, Sung-Ah
Published in The Journal of the Korea Contents Association (28.06.2008)
Published in The Journal of the Korea Contents Association (28.06.2008)
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