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Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention
by
Park, JungKun
,
Ahn
,
Suhyoung
Published in
Journal of retailing and consumer services
(01.11.2024)
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Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation
by
Ahn
,
Suhyoung
,
Ellie Jin, Byoungho
,
Seo, Hyesim
Published in
Journal of business research
(01.03.2024)
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