The Role of Source Characteristics and Message Appeals in Public Service Advertising (PSA) Messages: An Application of Fishbein's Expectancy-Value Model and the Match-Up Hypothesis for Anti-Binge-Drinking Campaigns Targeting College Students
(Anthony) Ahn, Ho-Young, Paek, Hye-Jin, Tinkham, Spencer
Published in Journal of current issues and research in advertising (04.05.2019)
Published in Journal of current issues and research in advertising (04.05.2019)
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Journal Article
Rotator cuff repair in patients with type I diabetes mellitus
Chen, Andrew L, Shapiro, Joel A, Ahn, Anthony K, Zuckerman, Joseph D, Cuomo, Frances
Published in Journal of shoulder and elbow surgery (01.09.2003)
Published in Journal of shoulder and elbow surgery (01.09.2003)
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Journal Article
Triangular fibrocartilage complex tears: a review
Ahn, Anthony K, Chang, David, Plate, Ann-Marie
Published in Bulletin of the NYU Hospital for Joint Diseases (2006)
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Published in Bulletin of the NYU Hospital for Joint Diseases (2006)
Journal Article
Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy
AHN, HO-YOUNG (ANTHONY), PARK, JIN SEONG, HALEY, ERIC
Published in The Journal of consumer affairs (22.03.2014)
Published in The Journal of consumer affairs (22.03.2014)
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Journal Article
Making sense of conflicting health information: An exploratory study
Wu, Lei, Ahn, Hoyoung (Anthony)
Published in Proceedings of the American Society for Information Science and Technology (01.11.2010)
Published in Proceedings of the American Society for Information Science and Technology (01.11.2010)
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Journal Article
Thermal energy in arthroscopic surgery of the wrist
DeWal, Hargovind, Ahn, Anthony, Raskin, Keith B
Published in Clinics in sports medicine (01.10.2002)
Published in Clinics in sports medicine (01.10.2002)
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Journal Article
THE IMPACT OF MESSAGE SOURCE ON THE SALIENCE OF SOCIAL AND HEALTH-RELATED ADVERTISING CLAIMS
Tinkham, Spencer, Ahn, Hoyoung (Anthony)
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2010)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2010)
Conference Proceeding
CONSUMERS' OPTIMISTIC BIAS AND RESPONSES TO RISK DISCLOSURES IN DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING (DTCA): THE MODERATING ROLE OF SUBJECTIVE HEALTH LITERACY
Ahn, Ho-Young (Anthony
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2013)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2013)
Conference Proceeding