by Dhir, Sanjay, Ongsakul, Viput, Ahmed, Zafar U., Rajan, Rishabh
Published in Journal of business research (01.10.2020)

by Ahmed, Zafar U, Johnson, James P, Yang, Xia, Kheng Fatt, Chen, Sack Teng, Han, Chee Boon, Lim
Published in International marketing review (01.01.2004)

by Ahmed, Zafar U, Ghingold, Morry, Dahari, Zainurin
Published in Asia Pacific journal of marketing and logistics (09.10.2007)

by Bhuian, Shahid Nakib, Sharma, Sujeet Kumar, Butt, Irfan, Ahmed, Zafar U
Published in The Journal of consumer marketing (14.05.2018)

by Al-Kwifi, Osama Sam, Frankwick, Gary L., Ahmed, Zafar U.
Published in Journal of business research (01.10.2020)

by Truong, Binh Thi Thanh, Nguyen, Phuong Van, Vrontis, Demetris, Ahmed, Zafar U.
Published in Journal of knowledge management (29.04.2024)

by Ma, Khan Van, Nguyen, Phuong V, Ahmed, Zafar U
Published in PloS one (27.07.2023)

by Parameswar, Nakul, Dhir, Sanjay, Khoa, Tran Tien, Galati, Antonino, Ahmed, Zafar U.
Published in International marketing review (25.10.2022)

by Ahmed, Zafar U, Johnson, James P, Pei Ling, Chew, Wai Fang, Tan, Kah Hui, Ang
Published in International marketing review (01.01.2002)

by Rasheed, Abdul A., Ahmed, Zafar U.
Published in Thunderbird international business review (01.09.2023)

by Christofi, Michael, Thrassou, Alkis, Chebbi, Hela, Ahmed, Zafar U., Grandhi, Balakrishna, Iaia, Lea
Published in Business process management journal (07.09.2020)

by Al-Kwifi, Osama Sam, Tien Khoa, Tran, Ongsakul, Viput, Ahmed, Zafar U.
Published in Journal of transnational management (02.01.2020)

by Al-Kwifi, Osama S., Abu Farha, Allam K., Obeidat, Shatha, Yildiz, Hélène, Ahmed, Zafar U.
Published in Industrial marketing management (01.11.2023)

by Abu Farha, Allam K., Al-Kwifi, Osama Sam, Sakka, Georgia, Nguyen, Phuong V., Ahmed, Zafar U.
Published in International marketing review (04.12.2023)

by Dhir, Sanjay, Rajan, Rishabh, Ongsakul, Viput, Owusu, Richard Afriyie, Ahmed, Zafar U.
Published in Thunderbird international business review (01.01.2021)

by Mai, Binh Tan, Nguyen, Phuong V., Ton, Uyen Nu Hoang, Ahmed, Zafar U.
Published in International journal of organizational analysis (2005) (18.01.2024)

by Ongsakul, Viput, Kajla, Tanveer, Raj, Sahil, Khoa, Tran Tien, Ahmed, Zafar U
Published in Journal of hospitality and tourism technology (21.04.2022)

by Msaed, Cristelle, Al-Kwifi, Sam O, Ahmed, Zafar U
Published in The journal of product & brand management (01.01.2017)

by Al-Kwifi, Osama Sam, Abu Farha, Allam, Ahmed, Zafar U.
Published in International journal of emerging markets (14.10.2019)

by Alola, Uju Violet, Bekun, Festus Victor, Alola, Andrew Adewale, Ahmed, Zafar U
Published in International social science journal (01.03.2022)