Launching a new brand in the multi-brand portfolio: real world observational study evaluating mediating role of detailing priority and detailing time on physicians’ prescription behavior
Kulkarni, Girish Ramesh, Agrahari, Suraj, Sen, Sankar
Published in International journal of pharmaceutical and healthcare marketing (25.07.2023)
Published in International journal of pharmaceutical and healthcare marketing (25.07.2023)
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