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Identifying the Effective Factors of Strategic Alignment of Marketing with Information Technology (IT) in Organizations
by
Mona Jomipour
,
Seyed Mohammad Bagher Jafari
,
Mahnaz Hosseinzadeh
,
Aghdas Soleimani
Published in
مطالعات مدیریت کسب و کار هوشمند
(01.11.2020)
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Journal Article
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best-worst technique
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strategic alignment
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strategic alignment of marketing with information technology
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Persian
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DOAJ Directory of Open Access Journals
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