by Tweneboah-Koduah, Ernest Yaw, Adams, Matilda, Nyarku, Kwamina Minta
Published in Journal of African business (02.01.2020)

by Mahmoud, Mahmoud Abdulai, Adams, Matilda, Abubakari, Aidatu, Commey, Nicholas Oblitei, Kastner, Adelaide Naa Amerley
Published in International marketing review (19.05.2020)

by Tweneboah-Koduah, Ernest Yaw, Adams, Matilda, Acheampong, George
Published in Journal of social marketing (18.10.2019)

by Anim, Patrick Amfo, Asiedu, Frederick Okyere, Adams, Matilda, Acheampong, George, Boakye, Ernestina
Published in The Journal of consumer marketing (09.09.2019)

by Twum, Kojo Kakra, Adams, Matilda, Budu, Stephen, Budu, Rosina Akuokor Anati
Published in Journal of marketing for higher education (02.01.2022)

by Tweneboah-Koduah, Ernest Yaw, Mann, Victoria Ekua, Adams, Matilda
Published in Social marketing quarterly (01.03.2020)

by Tweneboah-Koduah, Ernest Yaw, Adams, Matilda, Amoakoh, Michael Nana, Braimah, Stephen Mahamah
Published in Journal of social marketing (12.10.2022)