Development of archetypes of international marketing strategy
Lim, Lewis K S, Acito, Frank, Rusetski, Alexander
Published in Journal of international business studies (27.07.2006)
Published in Journal of international business studies (27.07.2006)
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Journal Article
Development of Archetypes of International Marketing Strategy
Lewis K. S. Lim, Acito, Frank, Rusetski, Alexander
Published in Journal of international business studies (01.07.2006)
Published in Journal of international business studies (01.07.2006)
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Journal Article
Marketing and Sales: Strategic Alignment and Functional Implementation
Strahle, William M., Spiro, Rosann L., Acito, Frank
Published in The Journal of personal selling & sales management (01.01.1996)
Published in The Journal of personal selling & sales management (01.01.1996)
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Journal Article
Managers' evaluation of research design and its impact on the use of research: An experimental approach
Lee, Hanjoon, Lindquist, Jay D., Acito, Frank
Published in Journal of business research (01.07.1997)
Published in Journal of business research (01.07.1997)
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Journal Article