The mediating role of brand trust in the relationship between brand personality and brand loyalty
Villagra, Nuria, Monfort, Abel, Sánchez Herrera, Joaquín
Published in Journal of consumer behaviour (01.09.2021)
Published in Journal of consumer behaviour (01.09.2021)
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Journal Article
Promoting Female Entrepreneurship: The Impact of Gender Gap Beliefs and Perceptions
Ilie, Camelia, Monfort, Abel, Fornes, Gaston, Cardoza, Guillermo
Published in SAGE open (01.04.2021)
Published in SAGE open (01.04.2021)
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Journal Article
Generous charity to preserve green image? Exploring linkage between strategic donations and environmental misconduct
Wu, Bao, Jin, Chenfei, Monfort, Abel, Hua, Danni
Published in Journal of business research (01.07.2021)
Published in Journal of business research (01.07.2021)
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Journal Article
Análisis de las tendencias en contenidos y plataformas de comunicación de marca en España
Sebastián Morillas, Ana, Monfort, Abel, López Vázquez, Belén
Published in Doxa, Comunicación (12.12.2018)
Published in Doxa, Comunicación (12.12.2018)
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Journal Article
Institutional investor ESG activism and corporate green innovation against climate change: Exploring differences between digital and non-digital firms
Jin, Chenfei, Monfort, Abel, Chen, Feng, Xia, Neng, Wu, Bao
Published in Technological forecasting & social change (01.03.2024)
Published in Technological forecasting & social change (01.03.2024)
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Journal Article
Firm value impact of corporate activism: Facebook and the stop hate for profit campaign
Villagra, Nuria, Monfort, Abel, Méndez-Suárez, Mariano
Published in Journal of business research (01.12.2021)
Published in Journal of business research (01.12.2021)
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Journal Article
Economic impact of corporate foundations: An event analysis approach
Monfort, Abel, Villagra, Nuria, Sánchez, Joaquín
Published in Journal of business research (01.01.2021)
Published in Journal of business research (01.01.2021)
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Journal Article
Communication and the role of third-party endorsement in social crowdfunding
De Crescenzo, Veronica, Monfort, Abel, Felício, Jose Augusto, Ribeiro-Navarrete, Samuel
Published in The Service industries journal (27.07.2022)
Published in The Service industries journal (27.07.2022)
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Journal Article
La responsabilidad social en la marca corporativa de la empresa periodística
Monfort, Abel, Sánchez de la Nieta, Miguel Ángel, Fuente Cobo, Carmen
Published in AD research (01.07.2015)
Published in AD research (01.07.2015)
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Journal Article
Effects of Perceived Value and Customer Service on Brand Satisfaction
Sebastián-Morillas, Ana, Monfort, Abel, López-Vázquez, Belén
Published in Journal of promotion management (17.02.2024)
Published in Journal of promotion management (17.02.2024)
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Journal Article