Product-agency benefits: Consumer perspectives and strategic implications
C. Otnes, Cele, A. Ruth, Julie, Marie Crosby, Elizabeth
Published in European journal of marketing (01.01.2014)
Published in European journal of marketing (01.01.2014)
Get full text
Journal Article
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Viswanathan, Madhu, Rosa, José Antonio, Ruth, Julie A
Published in Journal of marketing (01.05.2010)
Published in Journal of marketing (01.05.2010)
Get full text
Journal Article
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Viswanathan, Madhu, Rosa, José Antonio, Ruth, Julie A.
Published in Journal of marketing (01.05.2010)
Published in Journal of marketing (01.05.2010)
Get full text
Journal Article
Understanding poverty and promoting poverty alleviation through transformative consumer research
Blocker, Christopher P., Ruth, Julie A., Sridharan, Srinivas, Beckwith, Colin, Ekici, Ahmet, Goudie-Hutton, Martina, Rosa, José Antonio, Saatcioglu, Bige, Talukdar, Debabrata, Trujillo, Carlos, Varman, Rohit
Published in Journal of business research (01.08.2013)
Published in Journal of business research (01.08.2013)
Get full text
Journal Article
A typology of brand alliances and consumer awareness of brand alliance integration
Newmeyer, Casey E., Venkatesh, R., Ruth, Julie A., Chatterjee, Rabikar
Published in Marketing letters (01.09.2018)
Published in Marketing letters (01.09.2018)
Get full text
Journal Article
Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs
Rosa, José Antonio, Qualls, William J., Ruth, Julie A.
Published in Journal of business research (01.03.2014)
Published in Journal of business research (01.03.2014)
Get full text
Journal Article
Product-agency benefits
C. Otnes, Cele, A. Ruth, Julie, Marie Crosby, Elizabeth
Published in European journal of marketing (06.05.2014)
Published in European journal of marketing (06.05.2014)
Get full text
Journal Article
Social foundations of emotions in family consumption decision making
Hsiung, Rachel Oakley, Ruth, Julie A., Bagozzi, Richard P.
Published in Social influence (01.07.2012)
Published in Social influence (01.07.2012)
Get full text
Journal Article
An investigation of the power of emotions in relationship realignment: The gift recipient's perspective
Ruth, Julie A., Brunel, Frédéric F., Otnes, Cele C.
Published in Psychology & marketing (01.01.2004)
Published in Psychology & marketing (01.01.2004)
Get full text
Journal Article