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인스타그램 뷰티 인플루언서의 속성이 제품태도와 구매의도에 미치는 영향

by 조민서, Min-seo Cho, 김문영, Mun-young Kim
Published in The Research Journal of the Costume Culture (30.04.2022)

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제품태도에 대한 회복노력의 차별적 효과

by 김천길, Cheon Gil Kim, 최정미, Jung Mi Choi
Published in Journal of global scholars of marketing science (30.03.2008)
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제품태도에 대한 회복노력의 차별적 효과

by Cheongil, Kim, Choi, Jung-Mi, 김천길, 최정미
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.03.2008)

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소비자행동상의 팽창가격 할인광고와 메시지 조절초점의 영향

by 김경민, 전회
Published in 대한경영학회지, 25(2) (01.04.2012)
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제품구매주기와 번들유형이 프로모션 효과에 미치는 영향

by 이성미
Published in Journal of the convergence on culture technology : JCCT (31.03.2024)

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