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Affective motives to play online games
Bae, Joonheui, Koo, Dong-Mo, Mattila, Pekka
Published in Journal of global scholars of marketing science (02.04.2016)
Published in Journal of global scholars of marketing science (02.04.2016)
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Journal Article
Following up the article "Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia, Koo, Dong-Mo
Published in Journal of global scholars of marketing science (03.04.2018)
Published in Journal of global scholars of marketing science (03.04.2018)
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Journal Article
소비자의 지각된 가치가 소셜커머스 이용의도에 미치는 영향
노미진(Mi Jin Noh), 이경탁(Kyung Tak Lee), 구동모(Dong Mo Koo)
Published in Asia Marketing Journal (Online) (2011)
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Published in Asia Marketing Journal (Online) (2011)
Journal Article
인터넷쇼핑몰의 VMD 구성요인에 대한 탐색적 연구
김광석, 신종국, 구동모
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.06.2008)
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.06.2008)
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Journal Article
인터넷쇼핑몰의 VMD 구성요인에 대한 탐색적 연구
김광석, Kwang Seok Kim, 신종국, Jong Kuk Shin, 구동모, Dong Mo Koo
Published in Journal of global scholars of marketing science (30.06.2008)
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Published in Journal of global scholars of marketing science (30.06.2008)
Journal Article
부산지역 할인점의 점포이미지 관리전략
구동모, Dong Mo Koo, 강명주, Myong Ju Kang
Published in Journal of global scholars of marketing science (30.12.2004)
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Published in Journal of global scholars of marketing science (30.12.2004)
Journal Article
인터넷쇼핑몰의 VMD 구성요인에 대한 탐색적 연구
김광석, 신종국, 구동모
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.06.2008)
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.06.2008)
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Journal Article
지속적 쇼핑동기로서의 개인가치가 할인점 점포연상 평가와 단골의도에 주는 계층적 영향
구동모, Koo, Dong Mo
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.03.2006)
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.03.2006)
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Journal Article
Managing Store Images by Discount Retailers in Korea
구동모(Koo Dong Mo), 강명주(Myong Ju Kang)
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.11.2004)
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Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (01.11.2004)
Journal Article
인터넷쇼핑몰의 VMD 구성요인에 대한 탐색적 연구
Kim Kwang Seok(金光爽), Jong Kuk Shin(申??), Dong Mo Koo(具??)
Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (30.06.2008)
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Published in Journal of global academy of marketing science = Make'ting gwahag yeon'gu (30.06.2008)
Journal Article