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An Investigation of Political Identity Congruence in the Real Estate Industry
Aiken, K. Damon, Coakley, Brendan, Heinze, Timothy
Published in Business Communication Research and Practice (01.12.2024)
Published in Business Communication Research and Practice (01.12.2024)
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Journal Article
Effects of Product Number and Brand Breadth on the Evaluations of an Extended Product
Min Sun Yeu, Bo Ha Kim, Seong Wan Cho, Chan Su Park, Hye Yeon Yuk, Jung Hyun Yoo, Jun Sang Yeo
Published in Asia Marketing Journal (Online) (30.10.2013)
Published in Asia Marketing Journal (Online) (30.10.2013)
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Journal Article