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소비자 할인추구성향에 초점을 둔 화장품 선택속성이 구매의도와 추천의도에 미치는 영향: 정보원천에 대한 다중모집단분석

by 간볼드 간둘람(Gandulam Ganbold), 장형유(Hyeongyu Jang)
Published in 한국콘텐츠학회 논문지, 21(6) (2021)

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몽골 소비자의 한국화장품 선택속성이 브랜드 신뢰도 및 구매 의도에 미치는 영향: 광고매체와 판촉유형의 조절효과 분석

by 간볼드 간둘람(Gandulam Ganbold), 장형유(Hyeong-Yu Jang)
Published in 한국콘텐츠학회 논문지, 20(10) (2020)

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