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拒菸廣告的恐懼訴求對年輕族群的說服效果:調控焦點與訊息框架之影響

by 汪志堅(Chih-Chien Wang), 楊運秀(Yun-Hsiou Yang), 李明倩(Ming-Chian Lee)
Published in 台灣公共衛生雜誌 (01.02.2013)

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Examining an Effective Communication Message to Promote Participation in Sports Activity: Applying the Extended Parallel Process Model

by Yun, Lira, Berry, Tanya R.
Published in Journal of global sport management (Print) (02.01.2018)

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