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Search Results - "恐懼訴求"
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拒菸廣告的
恐懼訴求
對年輕族群的說服效果:調控焦點與訊息框架之影響
by
汪志堅(Chih-Chien Wang)
,
楊運秀(Yun-Hsiou Yang)
,
李明倩(Ming-Chian Lee)
Published in
台灣公共衛生雜誌
(01.02.2013)
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Examining an Effective Communication Message to Promote Participation in Sports Activity: Applying the Extended Parallel Process Model
by
Yun, Lira
,
Berry, Tanya R.
Published in
Journal of global sport management (Print)
(02.01.2018)
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Journal Article
2 results
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recreation & sports
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fear appeal
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anti-tobacco advertisement
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campaign effects
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extended parallel process model
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message framing
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message persuasiveness
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Taylor & Francis Social Science and Humanities Library - DRAA
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