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Search Results - "周軒逸(Hsuan-Yi Chou)"
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The Magic of Believing: The False Memory Effect of Product Placement in Dramas
by
陳怡如(Yi-Ju Chen)
,
周軒逸
(
Hsuan
-
Yi Chou
)
Published in
Tai Da Guan Li Lun Cong
(01.12.2018)
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Relationship Types and the Sunk Cost Effect
by
劉信賢(Liu, Hsin-hsien)
,
周軒逸
(
Chou
,
Hsuan
-
yi
)
Published in
Asia Pacific Management Review
(01.09.2014)
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幽默、非幽默反駁之相對效果:候選人核心形象之干擾
by
周軒逸
(
Hsuan
-
Yi Chou
)
Published in
新聞學研究
(01.10.2021)
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手機遊戲內影音廣告類型與廣告內容之影響
by
周軒逸
(
Hsuan
-
Yi Chou
)
,
楊彩甄(Tsai-Chen Yang)
Published in
臺大管理論叢
(01.12.2020)
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信以為真的神奇作用:以錯誤記憶為戲劇節目置入手法的機制效果
by
陳怡如(Yi-Ju Chen)
,
周軒逸
(
Hsuan
-
Yi Chou
)
Published in
臺大管理論叢
(01.12.2018)
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哀兵訴求簡訊在競選中之廣告效果
by
周軒逸
(
Hsuan
-
Yi Chou
)
,
吳秀玲(Hsiu-Ling Wu)
,
周繼祥(Jih-Shine Chou)
Published in
東吳政治學報
(01.12.2016)
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Is a Foreign Language More Attractive? The Effects of Japanese Code-Switching Advertising
by
Chou, Hsuan-Yi
,
Jen, Jung
Published in
Xing Xiao Ping Lun
(01.10.2016)
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小黨競選廣告中離散情緒訴求之效果:以時代力量為例
by
周軒逸
(
Hsuan
-
Yi Chou
)
,
蘇柏銓(Bo-Quan Su)
,
林駿棋(Jiun-Chi Lin)
Published in
選舉研究
(01.11.2024)
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當簡訊遇上前導:品牌熟悉度、互動性、個人化、誘因之好奇效果
by
周軒逸
(
Hsuan
-
Yi Chou
)
,
練乃華(Nai-Hwa Lien)
Published in
臺大管理論叢
(01.12.2012)
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性訴求類型、產品類型與調節焦點對廣告效果之影響
by
周軒逸
(
Hsuan
-
Yi Chou
)
,
吳政軒(Cheng-Hsuan Wu)
Published in
企業管理學報
(01.12.2020)
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逝世巨星依然閃耀:從時間與消費者群我觀點初探已故名人代言效果
by
周軒逸
(
Hsuan
-
Yi Chou
)
,
黃邦庭(Bang-Ting Huang)
Published in
企業管理學報
(01.12.2020)
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廣告「色」計:廣告中產品色彩多樣性訴求之效果及產品類型的干擾
by
周軒逸
(
Hsuan
-
Yi Chou
)
,
趙翊雯(Yi-Wen Tzau)
Published in
企業管理學報
(01.09.2020)
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哀兵與優勢者品牌傳記的相對效果:以品牌概念形象、產品知覺身體風險為干擾
by
周軒逸
(
Hsuan
-
Yi Chou
)
,
許婷媛(Ting-Yuan Hsu)
Published in
企業管理學報
(01.12.2018)
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