Search Results - "Šerić, Maja" :: K.UTB vyhledávací portál

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Content analysis of the empirical research on IMC from 2000 to 2015

by Šerić, Maja
Published in Journal of marketing communications (03.10.2018)

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The impact of value co-creation in sustainable services: understanding generational differences

by Bordian, Mariia, Gil-Saura, Irene, Šerić, Maja
Published in The Journal of services marketing (15.02.2023)

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The Relationship Between Teacher Non-Verbal Communication and Student Behavior: A Cross-National Perspective

by Šerić, Maja
Published in The Journal of communication inquiry (01.10.2021)

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Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?

by Šerić, Maja, Gil-Saura, Irene
Published in International journal of contemporary hospitality management (17.09.2019)

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The influence of technology‐mediated and in‐person communication on student satisfaction: The moderating role of national culture

by Šerić, Maja
Published in European journal of education (01.03.2020)

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The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender

by Šerić, Maja, Vernuccio, Maria
Published in Current issues in tourism (01.09.2020)

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Relationships between social Web, IMC and overall brand equity: An empirical examination from the cross-cultural perspective

by Šerić, Maja
Published in European journal of marketing (01.01.2017)

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Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts

by Patrizi, Michela, Šerić, Maja, Vernuccio, Maria
Published in Journal of retailing and consumer services (01.03.2024)

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The impact of communication technology vs human-related factors on classroom performance: a cross-cultural study

by Šerić, Maja
Published in Campus-wide information systems (16.10.2020)

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Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry

by Šerić, Maja, Vernuccio, Maria, Pastore, Alberto
Published in Corporate communications (20.03.2024)

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Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis

by Mikulić, Josip, Prebežac, Darko, Šerić, Maja, Krešić, Damir
Published in Tourism management (1982) (01.04.2017)

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Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research

by Šerić, Maja, Šerić, Mario
Published in Sustainability (01.09.2021)

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How can perceived consistency in marketing communications influence customer–brand relationship outcomes?

by Šerić, Maja, Ozretić-Došen, Đurđana, Škare, Vatroslav
Published in European management journal (01.04.2020)

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The Factor Structure of Medical Tourist Satisfaction: Exploring Key Drivers of Choice, Delight, and Frustration

by Mikulić, Josip, Krešić, Damir, Šerić, Maja
Published in Journal of hospitality & tourism research (Washington, D.C.) (01.11.2021)

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A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia

by Šerić, Maja
Published in Journal of hospitality and tourism insights (Online) (10.10.2018)

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The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty: the case of Croatia

by Šerić, Maja, Mikulić, Josip
Published in Tourism review (Association internationale d'experts scientifiques du tourisme) (25.05.2023)

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Influence of environmental practices on brand equity, satisfaction and word of mouth

by Moise, Mihaela Simona, Gil-Saura, Irene, Šerić, Maja, Ruiz Molina, Maria Eugenia
Published in The journal of brand management (01.11.2019)

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Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic

by Šerić, Maja, Došen, Đurđana Ozretić, Mikulić, Josip
Published in Current issues in tourism (17.01.2023)

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Building brand equity through communication consistency in luxury hotels: an impact-asymmetry analysis

by Šerić, Maja, Mikulić, Josip
Published in Journal of hospitality and tourism insights (Online) (01.01.2020)

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The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry

by Bordian, Mariia, Gil-Saura, Irene, Šerić, Maja
Published in Journal for East European management studies (01.01.2023)

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