Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?
Garrido-Morgado, Álvaro, González-Benito, Óscar, Martos-Partal, Mercedes, Campo, Katia
Published in Journal of retailing (01.09.2021)
Published in Journal of retailing (01.09.2021)
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Journal Article
Sound in mode on: how sound stimuli influence customer engagement?
Valenzuela-Gálvez, E. Sophía, González-Benito, Óscar, Garrido-Morgado, Álvaro
Published in Electronic commerce research (30.09.2024)
Published in Electronic commerce research (30.09.2024)
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Journal Article
Identifying a private-label supplier on national brand
Pérez-Santamaría, Samanta, Martos-Partal, Mercedes, Garrido-Morgado, Álvaro
Published in The journal of product & brand management (22.05.2019)
Published in The journal of product & brand management (22.05.2019)
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Journal Article
Corporate Reputation: A Combination of Social Responsibility and Industry
Melo, Tiago, Garrido-Morgado, Alvaro
Published in Corporate social-responsibility and environmental management (01.01.2012)
Published in Corporate social-responsibility and environmental management (01.01.2012)
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Journal Article