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"Schmidberger, Martin"
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Predictive Modeling in Marketing: Ensemble Methods for Response Modeling
by
Werb, Gabriela Alves
,
Schmidberger
,
Martin
Published in
Die Unternehmung (Bern)
(01.01.2021)
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Replication Data for: Predictive Modeling in Marketing: Ensemble Methods for Response Modeling
by
Alves Werb, Gabriela
,
Schmidberger
,
Martin
Published in
Harvard Dataverse
(2021)
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"Machine Learning" - ein Quantensprung für das Direktmarketing?
by
Schmidberger
,
Martin
Published in
Dialogmarketing Perspektiven 2017/2018
(2018)
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Doppelter demographischer Wandel in der Bankenlandschaft
by
Schmidberger
,
Martin
Published in
Verbrauchervielfalt
(2013)
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Verfahren und System zum Bereitstellen eines Gewichtswerts eines Nutzers an eine Nutzeranwendung
by
Angerer, Christian
,
Schmidberger
,
Martin
,
Mihailescu, Adrian
Year of Publication
17.11.2022
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Patent
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Zwischenstaatliche Variationen bei Bevölkerungseinstellungen zur EU: ein mehrebenenanalytischer Untersuchungsansatz
by
Schmidberger
,
Martin
Year of Publication
04.11.2010
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Machine Learning“ – ein Quantensprung für das Direktmarketing? Der Einsatz innovativer Analyseverfahren zur Prognose von Kundenverhalten
by
Schmidberger
,
Martin
,
Stahl, Benjamin
Published in
Dialogmarketing Perspektiven 2017/2018
(2018)
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Uplift-Modeling: Ein Verfahren zur Response-Optimierung durch Modellierung der Netto-Response
by
Schmidberger
,
Martin
,
Wix, Carlo
Published in
Dialogmarketing Perspektiven 2014/2015
(2015)
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Uplift-Modeling: ein Verfahren zur Response-Optimierung durch Modellierung der Netto-Response
by
Schmidberger
,
Martin
,
Wix, Carlo
Year of Publication
2015
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Treffsichere Angebote: Kundenanalyse mit Data Mining
by
Schmidberger
,
Martin
Published in
Sales Business
(01.11.2003)
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Aus Daten lernen: intelligente Kundenanalyse als Schlüssel für effizientes Direkt-Marketing
by
Schmidberger
,
Martin
,
Duhme, Moritz
Year of Publication
2008
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Zwischenstaatliche Variationen bei Bevölkerungseinstellungen zur EU: ein mehrebenenanalytischer Untersuchungsansatz
by
Schmidberger
,
Martin
Year of Publication
1997
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Zielgruppenansprache: Optimierung von Direktmarketing durch systematische Kundendaten-Analyse
by
Schmidberger
,
Martin
,
Babiuch-Schulze, Andreas
Published in
Handbuch Zielgruppenmanagement
(2009)
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Integrationstheorien
by
Kohler-Koch, Beate
,
Schmidberger
,
Martin
Year of Publication
1996
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