Search Results - "Parsad, Chandan" :: K.UTB vyhledávací portál

CLUSTERING SHOPPERS BY MALL EXPERIENCE FOR EMERGING INDIAN CITY

by Prashar, Sanjeev, Gupta, Sumeet, Singh, Harvinder, Vijay, T Sai, Parsad, Chandan
Published in Asian Academy of Management journal (01.01.2016)

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Navigating the Stars: The Moderating Effect of Social Media Usage on the Admission Intention of B-schools

by Siji, Smitha, Parsad, Chandan
Published in FIIB business review (27.09.2023)

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Evolution of corporate environmentalism, a politico‐social perspective: Concept, command and control to self‐regulatory and voluntary, and future directions

by Parsad, Chandan, Mittal, Shashank
Published in Journal of public affairs (01.08.2022)

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A study on the factors affecting household solar adoption in Kerala, India

by Parsad, Chandan, Mittal, Shashank, Krishnankutty, Raveesh
Published in International journal of productivity and performance management (09.11.2020)

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Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency

by Parsad, Chandan, Prashar, Sanjeev, Vijay, T. Sai, Kumar, Mukesh
Published in Journal of retailing and consumer services (01.07.2021)

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Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour

by Tata, Sai Vijay, Prashar, Sanjeev, Parsad, Chandan
Published in Benchmarking : an international journal (30.06.2021)

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Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands

by Arora, Nilesh, Prashar, Sanjeev, Tata, Sai Vijay, Parsad, Chandan
Published in The Journal of consumer marketing (11.05.2021)

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Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers

by Gupta, Priyanka, Prashar, Sanjeev, Parsad, Chandan
Published in Young consumers (10.07.2024)

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Efficacy of MBA: on the role of network effects in influencing the selection of elective courses

by Roy, Vivek, Parsad, Chandan
Published in International journal of educational management (01.01.2018)

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Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India

by Roy, Vivek, Tata, Sai Vijay, Parsad, Chandan
Published in Journal of consumer behaviour (01.01.2018)

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Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

by Arora, Nilesh, Prashar, Sanjeev, Parsad, Chandan, Tata, Sai Vijay
Published in Decision (Calcutta) (01.09.2019)

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Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement

by Arora, Nilesh, Prashar, Sanjeev, Parsad, Chandan, Vijay, Sai
Published in International journal of strategic communication (08.08.2022)

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Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions

by Arora, Nilesh, Prashar, Sanjeev, Vijay, T. Sai, Parsad, Chandan
Published in Journal of global scholars of marketing science (03.04.2023)

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A Consumer Typology Based on Celebrity Endorsement Factors

by Arora, Nilesh, Prashar, Sanjeev, Vijay, T. Sai, Parsad, Chandan
Published in FIIB business review (26.08.2022)

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Comparing between Product-specific and General Impulse Buying Tendency: Does Shoppers’ Personality Influence their Impulse Buying Tendency?

by Parsad, Chandan, Prashar, Sanjeev, Vijay, T. Sai
Published in Asian Academy of Management journal (01.01.2019)

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Segmenting Young Indian Impulsive Shoppers

by Prashar, Sanjeev, Parsad, Chandan, Vijay, T. Sai
Published in Journal of International Consumer Marketing (01.01.2017)

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Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective

by Parsad, Chandan, Prashar, Sanjeev, Tata, Vijay Sai
Published in Decision (Calcutta) (01.12.2017)

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Shoppers' Intention to Provide Online Reviews: The Moderating Role of Consumer Involvement

by Prashar, Sanjeev, Parsad, Chandan, Tata, Sai Vijay
Published in Journal of electronic commerce in organizations (01.07.2019)

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Impact of video product presentation and scarcity claim on mobile-based impulse buying

by Gupta, Priyanka, Prashar, Sanjeev, Parsad, Chandan, Vijay, Tata Sai
Published in Journal of global scholars of marketing science (02.10.2023)

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Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation: Comparative Study of High and Low Involvement Product

by Arora, Nilesh, Prashar, Sanjeev, Parsad, Chandan, Vijay, T. Sai
Published in Asian Academy of Management journal (01.01.2019)

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