Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables
Ashok, Kalidas, Dillon, William R., Yuan, Sophie
Published in Journal of marketing research (01.02.2002)
Published in Journal of marketing research (01.02.2002)
Get full text
Journal Article
The Influence of Subcultural and Personality Factors on Consumer Acculturation
Schiffman, Leon G., Dillon, William R., Ngumah, Festus E.
Published in Journal of international business studies (01.10.1981)
Published in Journal of international business studies (01.10.1981)
Get full text
Journal Article