Role of In-Store Atmospherics and Impulse Buying Tendency on Post-Purchase Regret
Parsad, Chandan, Prashar, Sanjeev, Vijay, Sai T, Sahay, Vinita
Published in Journal of Business and Management (01.03.2019)
Published in Journal of Business and Management (01.03.2019)
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Journal Article
Impact of Impulsive Personality Traits and Store Environment on Impulse Buying Behavior
Parsad, Chandan, Prashar, Sanjeev, Sahay, Vinita
Published in Journal of Business and Management (01.09.2017)
Published in Journal of Business and Management (01.09.2017)
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Journal Article
CLUSTERING SHOPPERS BY MALL EXPERIENCE FOR EMERGING INDIAN CITY
Prashar, Sanjeev, Gupta, Sumeet, Singh, Harvinder, Vijay, T Sai, Parsad, Chandan
Published in Asian Academy of Management journal (01.01.2016)
Published in Asian Academy of Management journal (01.01.2016)
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Journal Article
Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour
Tata, Sai Vijay, Prashar, Sanjeev, Parsad, Chandan
Published in Benchmarking : an international journal (30.06.2021)
Published in Benchmarking : an international journal (30.06.2021)
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Journal Article
Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement
Arora, Nilesh, Prashar, Sanjeev, Parsad, Chandan, Vijay, Sai
Published in International journal of strategic communication (08.08.2022)
Published in International journal of strategic communication (08.08.2022)
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Journal Article
Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation: Comparative Study of High and Low Involvement Product
Arora, Nilesh, Prashar, Sanjeev, Parsad, Chandan, Vijay, T. Sai
Published in Asian Academy of Management journal (01.01.2019)
Published in Asian Academy of Management journal (01.01.2019)
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Journal Article
Typology of Online Reviewers Based on Their Motives for Writing Online Reviews
Prashar, Sanjeev, Tata, Sai Vijay, Parsad, Chandan
Published in Journal of electronic commerce in organizations (01.04.2021)
Published in Journal of electronic commerce in organizations (01.04.2021)
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Journal Article
SEGMENTING ONLINE SHOPPERS: A STUDY OF CONSUMERS' WEB PORTAL SELECTION MOTIVATIONS FOR E-SHOPPING
Prashar, Sanjeev, Vijay, T Sai, Parsad, Chandan
Published in Asian Academy of Management journal (01.01.2016)
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Published in Asian Academy of Management journal (01.01.2016)
Journal Article
Predicting Shoppers' Continuous Buying Intention Using Mobile Apps
Prashar, Sanjeev, Gupta, Priyanka, Parsad, Chandan, Vijay, T Sai
Published in International journal of strategic decision sciences (01.07.2018)
Published in International journal of strategic decision sciences (01.07.2018)
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Journal Article
Impulsive buying structure in retailing: An interpretive Structural modeling approach
Prashar, Sanjeev, Parsad, Chandan, Tata, Sai Vijay, Sahay, Vinita
Published in Journal of marketing analytics (01.12.2015)
Published in Journal of marketing analytics (01.12.2015)
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Journal Article