Role of Shopping App Attributes in Creating Urges for Impulse Buying: An Empirical Investigation Using SEM and Neural Network Technique
Gupta, Priyanka, Prashar, Sanjeev, Parsad, Chandan, Vijay, T Sai
Published in Journal of electronic commerce in organizations (01.01.2021)
Published in Journal of electronic commerce in organizations (01.01.2021)
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Journal Article
Antecedents to Online Shopping: Factors Influencing the Selection of Web Portal
Prashar, Sanjeev, Vijay, T Sai, Parsad, Chandan
Published in International journal of e-business research (01.01.2015)
Published in International journal of e-business research (01.01.2015)
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Journal Article
CLUSTERING SHOPPERS BY MALL EXPERIENCE FOR EMERGING INDIAN CITY
Prashar, Sanjeev, Gupta, Sumeet, Singh, Harvinder, Vijay, T Sai, Parsad, Chandan
Published in Asian Academy of Management journal (01.01.2016)
Published in Asian Academy of Management journal (01.01.2016)
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Journal Article
SEGMENTING ONLINE SHOPPERS: A STUDY OF CONSUMERS' WEB PORTAL SELECTION MOTIVATIONS FOR E-SHOPPING
Prashar, Sanjeev, Vijay, T Sai, Parsad, Chandan
Published in Asian Academy of Management journal (01.01.2016)
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Published in Asian Academy of Management journal (01.01.2016)
Journal Article
The distinctive agenda of service failure recovery in e-tailing: Criticality of logistical / non-logistical service failure typologies and e-tailing ethics
Roy, Vivek, Vijay, T. Sai, Srivastava, Abhishek
Published in Journal of retailing and consumer services (01.01.2022)
Published in Journal of retailing and consumer services (01.01.2022)
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Journal Article
A Consumer Typology Based on Celebrity Endorsement Factors
Arora, Nilesh, Prashar, Sanjeev, Vijay, T. Sai, Parsad, Chandan
Published in FIIB business review (26.08.2022)
Published in FIIB business review (26.08.2022)
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Journal Article
Segmenting Young Indian Impulsive Shoppers
Prashar, Sanjeev, Parsad, Chandan, Vijay, T. Sai
Published in Journal of International Consumer Marketing (01.01.2017)
Published in Journal of International Consumer Marketing (01.01.2017)
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Journal Article
Book Review
Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation: Comparative Study of High and Low Involvement Product
Arora, Nilesh, Prashar, Sanjeev, Parsad, Chandan, Vijay, T. Sai
Published in Asian Academy of Management journal (01.01.2019)
Published in Asian Academy of Management journal (01.01.2019)
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Journal Article
Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention
Vijay, T. Sai, Prashar, Sanjeev, Parsad, Chandan
Published in Journal of Internet commerce (02.01.2017)
Published in Journal of Internet commerce (02.01.2017)
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Journal Article