Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables
Ashok, Kalidas, Dillon, William R., Yuan, Sophie
Published in Journal of marketing research (01.02.2002)
Published in Journal of marketing research (01.02.2002)
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Journal Article
Removing Perceptual Distortions in Product Space Analysis
Dillon, William R., Mulani, Narendra, Frederick, Donald G.
Published in Journal of marketing research (01.05.1984)
Published in Journal of marketing research (01.05.1984)
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Journal Article