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Social desirability bias: A neglected aspect of validity testing
by
King
,
Maryon F
.
,
Bruner, Gordon C.
Published in
Psychology & marketing
(01.02.2000)
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Why We Buy: The Science of Shopping
by
King
,
Maryon F
.
Published in
Journal of Marketing
(01.10.2000)
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Marketing Implications of Nonmusical Sounds
by
Fraedrich, John P.
,
King
,
Maryon F
.
Published in
Journal of business and psychology
(01.12.1998)
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