New Product Launching and Hedonism: Augmented Reality as A Moderator of Impulsive Buying Behavior on Motor Show Events
Nadhifah, Salsabila, Fernando, Yudi, Wahyuni-Td, Ika Sari, Ikhsan, Ridho Bramulya, Fernando, Erick, Prabowo, Hartiwi
Published in 2023 IEEE 9th International Conference on Computing, Engineering and Design (ICCED) (07.11.2023)
Published in 2023 IEEE 9th International Conference on Computing, Engineering and Design (ICCED) (07.11.2023)
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