Copy Alert: A Method and Metric to Detect Visual Copycat Brands
SATOMURA, TAKUYA, WEDEL, MICHEL, PIETERS, RIK
Published in Journal of marketing research (01.02.2014)
Published in Journal of marketing research (01.02.2014)
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Journal Article
Multiple-Constraint Choice Models with Corner and Interior Solutions
Kim, Jaehwan, Allenby, Greg M, Satomura, Takuya
Published in Marketing science (Providence, R.I.) (01.05.2011)
Published in Marketing science (Providence, R.I.) (01.05.2011)
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Journal Article
Measuring Brand's Core Image by Understanding the Characteristics of Users: Comparing Two University Brand Images by Recursive Calculation
KAWAMATA, Hisashi, KOZUKA, Haruka, SHIRAI, Yasuyuki, SATOMURA, Takuya, MORIGUCHI, Takeshi
Published in Kodo Keiryogaku (The Japanese Journal of Behaviormetrics) (2020)
Published in Kodo Keiryogaku (The Japanese Journal of Behaviormetrics) (2020)
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Journal Article