Augmented retail services: The lifetime value of affection
Taher, Ahmed, Leigh, Thomas W., French, Warren A.
Published in Journal of business research (01.03.1996)
Published in Journal of business research (01.03.1996)
Get full text
Journal Article
Pricing Augmented Commercial Services
Friedmann, Roberto, French, Warren A.
Published in The Journal of product innovation management (01.03.1987)
Published in The Journal of product innovation management (01.03.1987)
Get full text
Journal Article
MRO parts service in the machine tool industry
French, Warren A., Henkel, Jan W., Kanet, John S., Ford, John B.
Published in Industrial marketing management (01.11.1985)
Published in Industrial marketing management (01.11.1985)
Get full text
Journal Article
Mapping market mobility: Psychographic profiles and media exposure
Darden, William R., French, Warren A., Howell, Roy D.
Published in Journal of business research (1979)
Published in Journal of business research (1979)
Get full text
Journal Article
Responsible Marketing in an Expanded Marketing Concept: New Dimensions for Marketing Incorporating an Added Function Recognizing Added Goals Accompanying Rights and Responsibilities Consumers' and Marketers' Rights and Responsibilities Rights and Responsibilities of Third Parties and Society Managing Augmented Responsibilities The Relational Theory of Value The New Marketing Concept The Marketing Institution NOTES
Get full text
Journal Article