Análisis de la eficacia publicitaria y usabilidad en herramientas Travel 2.0.: Un estudio experimental a través de la técnica de eye-tracking
Hernández-Méndez, Janet, Muñoz-Leiva, Francisco, Liébana-Cabanillas, Francisco J., Marchitto, Mauro
Published in Tourism & management studies (01.12.2016)
Published in Tourism & management studies (01.12.2016)
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Journal Article
Análisis de la eficacia publicitaria y usabilidad en herramientas Travel 2.0. Un estudio experimental a través de la técnica de eye-tracking
Hernández-Méndez, Janet, Muñoz-Leiva, Francisco, Liébana-Cabanillas, Francisco J., Marchitto, Mauro
Published in Tourism & management studies (31.07.2016)
Published in Tourism & management studies (31.07.2016)
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Journal Article
Analysis of advertising effectiveness and usability in Travel 2.0 tools. An experimental study through eye-tracking technique
Marchitto, Mauro, Liébana Cabanillas, Francisco, Hernández Méndez, Janet, Muñoz Leiva, Francisco
Published in Tourism & management studies (2016)
Get full text
Published in Tourism & management studies (2016)
Journal Article