Role of In-Store Atmospherics and Impulse Buying Tendency on Post-Purchase Regret
Parsad, Chandan, Prashar, Sanjeev, Vijay, Sai T, Sahay, Vinita
Published in Journal of Business and Management (01.03.2019)
Published in Journal of Business and Management (01.03.2019)
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Journal Article
Impact of Impulsive Personality Traits and Store Environment on Impulse Buying Behavior
Parsad, Chandan, Prashar, Sanjeev, Sahay, Vinita
Published in Journal of Business and Management (01.09.2017)
Published in Journal of Business and Management (01.09.2017)
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Journal Article
Predicting Indian Shoppers’ Malls Loyalty Behaviour
Prashar, Sanjeev, Singh, Harvinder, Parsad, Chandan, Vijay, T. Sai
Published in Vikalpa (01.12.2017)
Published in Vikalpa (01.12.2017)
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Journal Article
Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour
Tata, Sai Vijay, Prashar, Sanjeev, Parsad, Chandan
Published in Benchmarking : an international journal (30.06.2021)
Published in Benchmarking : an international journal (30.06.2021)
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Journal Article
Efficacy of MBA: on the role of network effects in influencing the selection of elective courses
Roy, Vivek, Parsad, Chandan
Published in International journal of educational management (01.01.2018)
Published in International journal of educational management (01.01.2018)
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Journal Article
A Consumer Typology Based on Celebrity Endorsement Factors
Arora, Nilesh, Prashar, Sanjeev, Vijay, T. Sai, Parsad, Chandan
Published in FIIB business review (26.08.2022)
Published in FIIB business review (26.08.2022)
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Journal Article
Segmenting Young Indian Impulsive Shoppers
Prashar, Sanjeev, Parsad, Chandan, Vijay, T. Sai
Published in Journal of International Consumer Marketing (01.01.2017)
Published in Journal of International Consumer Marketing (01.01.2017)
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Journal Article
Book Review