Effects of sex and attitudes toward women on the processing of television commercials
McIntyre, Pat, Hosch, Harmon M., Harris, Richard Jackson, Norvell, D. Wayne
Published in Psychology & marketing (01.09.1986)
Published in Psychology & marketing (01.09.1986)
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Journal Article
Effects of Sex and Attitudes Toward Women on the Processing of Television Commercials: ABSTRACT
McIntyre, Pat, Hosch, Harmon M, Richard Jackson Harris, Wayne, Norvell D
Published in Psychology & marketing (01.01.1986)
Get full text
Published in Psychology & marketing (01.01.1986)
Journal Article