CLUSTERING SHOPPERS BY MALL EXPERIENCE FOR EMERGING INDIAN CITY
Prashar, Sanjeev, Gupta, Sumeet, Singh, Harvinder, Vijay, T Sai, Parsad, Chandan
Published in Asian Academy of Management journal (01.01.2016)
Published in Asian Academy of Management journal (01.01.2016)
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Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation: Comparative Study of High and Low Involvement Product
Arora, Nilesh, Prashar, Sanjeev, Parsad, Chandan, Vijay, T. Sai
Published in Asian Academy of Management journal (01.01.2019)
Published in Asian Academy of Management journal (01.01.2019)
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Journal Article
SEGMENTING ONLINE SHOPPERS: A STUDY OF CONSUMERS' WEB PORTAL SELECTION MOTIVATIONS FOR E-SHOPPING
Prashar, Sanjeev, Vijay, T Sai, Parsad, Chandan
Published in Asian Academy of Management journal (01.01.2016)
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Published in Asian Academy of Management journal (01.01.2016)
Journal Article