by King, Maryon F., Bruner, Gordon C.
Published in Psychology & marketing (01.02.2000)

by Hill, Donna J., King, Maryon F., Cohen, Eli
Published in Journal of consumer policy (01.06.1996)

by King, Maryon F., Hill, Donna J.
Published in Journal of retailing and consumer services (1997)

by King, Maryon F, Hill, Donna J
Published in Journal of consumer policy (01.06.1994)

by Bruner II, Gordon C., King, Maryon F.
Published in Journal of applied business research (31.01.2011)

by King, Maryon F., Hill, Donna J.
Published in Journal of retailing and consumer services (01.01.1997)

by Fraedrich, John P., King, Maryon F.
Published in Journal of business and psychology (01.12.1998)

by Kumar, Anand, Olshavsky, Richard W, King, Maryon F
Published in Journal of consumer satisfaction, dissatisfaction, and complaining behavior (01.01.2001)