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캐릭터 팝업스토어의 특성이 구매의도에 미치는 영향: 캐릭터 굿즈 소비가치 매개효과를 중심으로
by
유예신
,
이지현
,
류승완
Published in
한국콘텐츠학회 논문지, 25(4)
(01.04.2025)
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Journal Article
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Topic
학제간연구
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Language
Korean
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