Marketing at the confluence between entertainment and analytics : proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Year of Publication 2017
Plný text
Electronic
eBook
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress
Year of Publication 2017
Plný text
Electronic
eBook
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Year of Publication 2017
Plný text
Electronic
eBook