Search Results - "Brand Strategy" :: K.UTB vyhledávací portál

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Global brand strategy : unlocking branding potential across countries, cultures & markets

by Van Gelder, Sicco, 1964-
Year of Publication 2003

Obsah
Vydavatelská anotace

Book

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Global brand strategy : world-wise marketing in the age of branding

by Steenkamp, Jan-Benedict E. M., 1959-
Year of Publication 2017

Book

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Global brand strategy : world-wise marketing in the age of branding

by Steenkamp, Jan-Benedict E. M.
Year of Publication 2017

Plný text

Electronic eBook

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Branding : [brand strategy, design, and implementation of corporate and product identity]

by Vaid, Helen
Year of Publication 2003

Book

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Branded entertainment : product placement & brand strategy in the entertainment business

by Lehu, Jean-Marc
Year of Publication 2007

Obsah
Anotace

Book

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Building better brands : a comprehensive guide to brand strategy and identity development

by Lerman, Scott
Year of Publication 2013

Book

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Vintage marketing differentiation : the origins of marketing and branding strategies

by Williams, Robert L., Jr, Williams, Helena A.
Year of Publication 2017

Plný text

Electronic eBook

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Brand management in the fast food industry: a cultural perspective of the branding strategies of firms, and the behaviour of consumers in the Czech Republic and Ghana = Brand management v průmyslu rychlého občerstvení: kulturní perspetiva brandingových strategií firem a chování spotřebitelů v České republice a Ghaně : doctoral thesis summary

by Asamoah, Emmanuel Selase
Year of Publication 2012

Book

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Brand management in the fast food industry docoral thesis : a cultural perspecitve of the branding strategies of firms, and the behaviour of consumers in the Czech Reoublic and Ghana = Brand management v průmyslu rychlého občerstvení : kulturní perspektiva brandingových strategií firem a chování spotřebitelů v České republice a Ghaně

by Asamoah, Emmanuel Selase
Year of Publication 2012

Book

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Advertising creative : strategy, copy + design

by Altstiel, Tom, Grow, Jean
Year of Publication 2010

Book

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Contemporary brand management

by Johansson, Johny K., Carlson, Kurt A., 1968-
Year of Publication 2015

Book

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A preface to marketing management

by Peter, J. Paul, Donnelly, James H.
Year of Publication 2011

Book

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Interdisciplinary approaches to product design, innovation, & branding in international marketing

Year of Publication 2012

Plný text

eBook

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Marketing fashion : a global perspective

by Rath, Patricia Mink, 1930-, Petrizzi, Richard, Gill, Penny
Year of Publication 2012

Book

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Business-to-business brand management theory, research and executive case study exercises

Year of Publication 2009

Plný text

eBook

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Designing brand identity : an essential guide for the whole branding team

by Wheeler, Alina, 1948-
Year of Publication 2013

Anotace
Obsah
Biografické informace

Book

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Personal brand management marketing human value

by Waller, Talaya
Year of Publication 2020

Plný text

Electronic eBook

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The new strategic brand management advanced insights and strategic thinking

by Kapferer, Jean-Noël
Year of Publication 2012

Plný text

eBook

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Handbook of marketing research methodologies for hospitality and tourism

by Nykiel, Ronald A.
Year of Publication 2009

Obsah

Book

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Tourism branding

Year of Publication 2009

Plný text

eBook

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