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Social marketing : influencing behaviors for good
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Lee, Nancy, 1932-
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Kotler, Philip, 1931-
Year of Publication
2011
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Účinnost vybraných témat sociální reklamy na studenty vysokých škol do 26 let disertační práce = The effectiveness of selected topics of social advertising focused on university st...
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Harantová, Lenka, 1984-
Year of Publication
2014
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Účinnost vybraných témat sociální reklamy na studenty vysokých škol do 26 let = The effectiveness of selected topics of social advertising focused on university students under 26 y...
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Harantová, Lenka, 1984-
Year of Publication
2014
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Vnímání sociální reklamy vysokoškolskými studenty
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Harantová, Lenka, 1984-
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2014
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Sociální marketingové kampaně v Česku. I.,
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Bačuvčík, Radim, 1975-
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Harantová, Lenka, 1984-
Year of Publication
2015
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Sociální marketing
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Bačuvčík, Radim, 1975-
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Harantová, Lenka
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2016
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Social marketing : changing behaviors for good
by
Lee, Nancy R.
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Kotler, Philip, 1931-
Year of Publication
2016
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Social marketing : behavior change for social good
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Lee, Nancy, 1932-
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Kotler, Philip, 1931-
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2020
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Library
Knihovna UTB
8 results
8
Studovna UH
1 results
1
Format
Book
8 results
8
Topics
social advertising
sociální reklama
8 results
8
social marketing
5 results
5
sociální marketing
5 results
5
advertising campaigns
3 results
3
college students
3 results
3
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Author
Harantová, Lenka, 1984-
4 results
4
Kotler, Philip, 1931-
3 results
3
Bačuvčík, Radim, 1975-
2 results
2
Kozák, Vratislav, 1956-
2 results
2
Lee, Nancy, 1932-
2 results
2
Harantová, Lenka
1 results
1
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Language
Czech
5 results
5
English
3 results
3
Genre
textbooks
3 results
3
učebnice
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3
monografie
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2
monographs
2 results
2
abstracts
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1
collective monographs
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