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The McDonaldization of society : into the digital age
by
Ritzer, George, 1940-
Year of Publication
2019
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Convenience and fast food handbook
by
Thorner, Marvin Edward
Year of Publication
1973
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Mcdonaldizace společnosti : výzkum měnící se povahy soudobého společenského života
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Ritzer, George, 1940-
Year of Publication
1996
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Brand management in the fast food industry docoral thesis : a cultural perspecitve of the branding strategies of firms, and the behaviour of consumers in the Czech Reoublic and Gha...
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Asamoah, Emmanuel Selase
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2012
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Brand management in the fast food industry: a cultural perspective of the branding strategies of firms, and the behaviour of consumers in the Czech Republic and Ghana = Brand manag...
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Asamoah, Emmanuel Selase
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2012
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Consumer behaviour and branding : perspectives from the fast food industry in different markets
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Asamoah, Emmanuel Selase
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Chovancová, Miloslava, 1952-
Year of Publication
2013
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The McDonaldization of society
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Ritzer, George, 1940-
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2015
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Library
Knihovna UTB
7 results
7
Format
Book
7 results
7
Topics
rychloobslužné restaurace
fast food restaurants
6 results
6
brand management
3 results
3
consumer behavior
3 results
3
management
3 results
3
social aspects
3 results
3
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Author
Asamoah, Emmanuel Selase
3 results
3
Chovancová, Miloslava, 1952-
3 results
3
Ritzer, George, 1940-
3 results
3
Thorner, Marvin Edward
1 results
1
Topilová, Věra
1 results
1
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
1 results
1
Language
English
6 results
6
Czech
1 results
1
Genre
monografie
2 results
2
monographs
2 results
2
studie
2 results
2
studies
2 results
2
abstracts
1 results
1
disertace
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