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20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all
by
Twitchell, James B., 1943-
Year of Publication
2000
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The routledge companion to advertising and promotional culture
Year of Publication
2023
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Reklama
by
Prachár, Juraj
Year of Publication
1993
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Reklama je navoněná zdechlina
by
Toscani, Oliviero, 1942-
Year of Publication
1996
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Zpověď muže, který umí reklamu
by
Ogilvy, David, 1911-1999
Year of Publication
2003
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Advertising now : online
Year of Publication
2005
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Guerrilla advertising : unconventional brand communication
by
Lucas, Gavin, 1975-
,
Dorrian, Mike
Year of Publication
2006
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The fundamentals of creative advertising
by
Burtenshaw, Ken
,
Mahon, Nick
,
Barfoot, Caroline
Year of Publication
2006
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9
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Creative advertising : ideas and techniques from the world's best campaigns
by
Pricken, Mario, 1967-
Year of Publication
2008
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10
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1001 reklamních tipů
by
Dupont, Luc, 1964-
Year of Publication
2009
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11
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Jak jsem dělal reklamu = (My life in advertising)
by
Hopkins, Claude C., 1866-1932
Year of Publication
1937
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Advertising next : 150 winning campaigns for the new communications age
by
Himpe, Tom
Year of Publication
2008
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Ikonica : a field guide to Canada's brandscape
by
Hanna, Jeanette
,
Middleton, Alan C.
Year of Publication
2008
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Návrh koncepce reklamy producenta s tradicí - Jemča a.s. bakalářská diplomová práce
by
Korabečný, Miroslav
Thesis supervisor
Knotek, Milan
Year of defence
1997
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15
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Public relations writing and media techniques
by
Wilcox, Dennis L.
,
Reber, Bryan H.
Year of Publication
2013
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Creative strategy in advertising
by
Drewniany, Bonnie L.
,
Jewler, A. Jerome
Year of Publication
2011
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Guerrilla advertising 2 : more unconventional brand communication
by
Lucas, Gavin, 1975-
Year of Publication
2011
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18
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The best digital marketing campaigns in the world : mastering the art of customer engagement
by
Ryan, Damian
,
Jones, Calvin
Year of Publication
2011
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Ambient advertising : an intrusion of consumers' private sphere?
by
Storch, Bastian
Year of Publication
2008
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Účinnost vybraných témat sociální reklamy na studenty vysokých škol do 26 let disertační práce = The effectiveness of selected topics of social advertising focused on university st...
by
Harantová, Lenka, 1984-
Year of Publication
2014
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Library
Knihovna UTB
23 results
23
Format
Book
23 results
23
Electronic
1 results
1
Manuscript
1 results
1
eBook
1 results
1
Topics
reklamní kampaně
advertising campaigns
20 results
20
reklama a propagace
17 results
17
advertising
12 results
12
reklamní strategie
5 results
5
advertising strategy
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4
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Author
Harantová, Lenka, 1984-
3 results
3
Kozák, Vratislav, 1956-
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Lucas, Gavin, 1975-
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Barfoot, Caroline
1 results
1
Barry, Pete
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Burtenshaw, Ken
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případové studie
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case studies
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handbooks, manuals, etc
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