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The psychology of advertising
by
Fennis, Bob M.
,
Stroebe, Wolfgang
Year of Publication
2021
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2
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Psychologie reklamy
by
Vysekalová, Jitka, 1941-
Year of Publication
2023
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Podnikatelé a reklama
by
Wegner, Milan
Year of Publication
1991
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4
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Psychológia a reklama
by
Hradiská, Elena
Year of Publication
1998
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Psychologie reklamy
by
Vysekalová, Jitka, 1941-
,
Komárková, Růžena, 1944-
Year of Publication
2002
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Psychologie reklamy
by
Vysekalová, Jitka, 1941-
,
Komárková, Růžena, 1944-
Year of Publication
2001
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Psychologie trhu
by
Komárková, Růžena, 1944-
,
Vysekalová, Jitka, 1941-
,
Rymeš, Milan, 1942-
Year of Publication
1998
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Psychologie trhu a řídících činností (marketingu a managingu)
by
Homola, Miloslav, 1924-
,
Vtípil, Zdeněk, 1943-
Year of Publication
1992
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Reklama
by
Prachár, Juraj
Year of Publication
1993
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Advertising and identity in Europe : the I of the beholder
Year of Publication
2000
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Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by
Lindström, Martin, 1970-
Year of Publication
2005
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Jak zákazník vnímá reklamu
by
Du Plessis, Erik
Year of Publication
2007
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Photoshop CS2 pro reklamu a marketing : tajemství odhalená zkušeným matadorem zábavní reklamy
by
Sorenson, Daniel O.
Year of Publication
2007
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Psychologie reklamy : nové trendy a poznatky
by
Vysekalová, Jitka, 1941-
Year of Publication
2007
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15
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Persuasive signs : the semiotics of advertising
by
Beasley, Ron, 1945-
,
Danesi, Marcel, 1946-
Year of Publication
2002
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Reklama : triky, které vás dostanou
by
Sedláček, Ondřej, 1975-
Year of Publication
2009
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We know what you want : how they change your mind
by
Howard, Martin, 1969-
Year of Publication
2005
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Obsah
Vydavatelská anotace
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Werbe- und Konsumentenpsychologie
by
Felser, Georg, 1965-
Year of Publication
2007
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Decoding advertisements : ideology and meaning in advertising
by
Williamson, Judith, 1954-
Year of Publication
1995
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The psychology of advertising in theory and practice : a simple exposition of the principles of psychology in their relation to successful advertising
by
Scott, Walter Dill, 1869-1955
Year of Publication
1921
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Library
Knihovna UTB
33 results
33
Format
Book
33 results
33
Topics
psychologie reklamy
psychology of advertising
26 results
26
reklama a propagace
20 results
20
advertising
15 results
15
spotřebitelské chování
10 results
10
consumer behavior
9 results
9
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Author
Vysekalová, Jitka, 1941-
7 results
7
Komárková, Růžena, 1944-
3 results
3
Du Plessis, Erik
2 results
2
Lindström, Martin, 1970-
2 results
2
Sanduijav, Tuvshinzaya, 1969-
2 results
2
Světlík, Jaroslav, 1949-
2 results
2
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Language
English
16 results
16
Czech
15 results
15
Slovak
2 results
2
German
1 results
1
Genre
collective monographs
6 results
6
kolektivní monografie
6 results
6
příručky
6 results
6
studie
4 results
4
studies
4 results
4
handbooks and manuals
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3
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