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Film jako médium propagace bakalářská práce
by
Kašparová, Marta
Thesis supervisor
Bačuvčík, Radim, 1975-
Year of defence
2004
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Product placement
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2010
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Výzkum využití marketingových aktivit pro úspěch filmu a využití filmu pro podporu produktu, odvětví a oblasti = Research of utilization of the marketing activities for the success...
by
Vican, Tomáš, 1972-
Year of Publication
2014
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Výzkum využití marketingových aktivit pro úspěch filmu a využití filmu pro podporu produktu, odvětví a oblasti disertační práce = Research of utilization of the marketing activitie...
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Vican, Tomáš, 1972-
Year of Publication
2013
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Marketingový nástroj product placement v českém prostředí
by
Kramoliš, Jan, 1979-
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Kopečková, Martina, 1984-
Year of Publication
2015
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Využití product placementu jako rozvíjejícího se marketingového nástroje v České republice = The use of product placement as an expanding marketing tool in the Czech Republic : tez...
by
Kopečková, Martina, 1984-
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2015
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Využití product placementu jako rozvíjejícího se marketingového nástroje v České republice = The use of product placement as an expanding marketing tool in the Czech Republic : dis...
by
Kopečková, Martina, 1984-
Year of Publication
2014
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Library
Knihovna UTB
7 results
7
Format
Book
7 results
7
Manuscript
1 results
1
Topics
product placement
advertising
3 results
3
film
3 results
3
reklama a propagace
3 results
3
communication in marketing
2 results
2
destination marketing
2 results
2
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Author
Kopečková, Martina, 1984-
3 results
3
Kozák, Vratislav, 1956-
3 results
3
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
2 results
2
Vican, Tomáš, 1972-
2 results
2
Angelopoulos, Christina
1 results
1
Bačuvčík, Radim, 1975-
1 results
1
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Language
Czech
6 results
6
English
1 results
1
Genre
abstracts
2 results
2
disertace
2 results
2
dissertations
2 results
2
doktorské disertace
2 results
2
higher doctoral dissertations
2 results
2
teze
2 results
2
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