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Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by
Lindström, Martin, 1970-
Year of Publication
2005
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Ochrana dobré pověsti a názvu právnických osob
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Devátý, Stanislav, 1952-
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Toman, Petr, 1962-
Year of Publication
2001
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Journal of brand management
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Rozhodnutí ve věcech obchodní firmy a nekalé soutěže. II. díl, (2000-2010)
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Macek, Jiří
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2011
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Marks of excellence : the history and taxonomy of trademarks
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Mollerup, Per, 1942-
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2013
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Jak vytvořit atraktivní obchodní název firmy, služby, produktu, značky : tvorba názvu - obchodního jména krok za krokem
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Bauer, Zdeněk, 1974-
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2014
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Library
Knihovna UTB
6 results
6
Format
Book
5 results
5
Journal
1 results
1
Topics
obchodní jméno
obchodní značky
4 results
4
brand name products
3 results
3
business names
3 results
3
advertising
2 results
2
brand management
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2
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Author
Bauer, Zdeněk, 1974-
1 results
1
Devátý, Stanislav, 1952-
1 results
1
Kotler, Philip, 1931-
1 results
1
Lindström, Martin, 1970-
1 results
1
Macek, Jiří
1 results
1
Mollerup, Per, 1942-
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Language
Czech
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3
English
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3
Genre
case studies
1 results
1
collective monographs
1 results
1
kolektivní monografie
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1
monografie
1 results
1
monographs
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obrazové publikace
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