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Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities
by
Sousa, Joana Coutinho de, 1986-
Year of Publication
2018
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Nákup•ologie : pravda a lži o tom, proč nakupujeme
by
Lindström, Martin, 1970-
Year of Publication
2009
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Jak zákazník vnímá značku : nahlédněte s pomocí neurovědy do hlav spotřebitelů
by
Du Plessis, Erik
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2011
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Model racionálního spotřebitelského chování pod vlivem faktorů iracionality disertační práce = The model of rational consumer behavior under the influence of irrational factors...
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Pospíšil, Jan, 1983-
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Vyluxusované mozky : triky, které používají firmy, aby nás přiměly k nákupu
by
Lindström, Martin, 1970-
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2012
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Customer experience : future trends and insights
by
Shaw, Colin, 1958-
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Dibeehi, Qaalfa
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Walden, Steven
Year of Publication
2010
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Introduction to neuromarketing & consumer neuroscience
by
Ramsøy, Thomas Zoëga, 1973-
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2015
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Brainfluence : 100 ways to persuade and convince customers with neuromarketing
by
Dooley, Roger, 1952-
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2012
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Neuromarketing : exploring the brain of the consumer
by
Żurawicki, Leon
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2010
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Unconscious branding : how neuroscience can empower (and inspire) marketing
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Van Praet, Douglas
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2014
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Neuromarketing essentials : what every marketer needs to know
by
Steidl, Peter E.
Year of Publication
2016
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Different brains different approaches
by
Osch, Huub van, 1961-
Year of Publication
2016
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Advanced marketing management : principles, skills and tools
by
Dimitriadis, Nikolaos
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Dimitriadis, Neda Jovanovic
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Ney, Jillian
Year of Publication
2019
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Library
Knihovna UTB
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Book
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Electronic
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eBook
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Topics
neuromarketing
consumer behavior
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9
spotřebitelské chování
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marketing
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7
psychological aspects
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7
psychologické aspekty
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Lindström, Martin, 1970-
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Dibeehi, Qaalfa
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Dimitriadis, Neda Jovanovic
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Dimitriadis, Nikolaos
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Dooley, Roger, 1952-
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Du Plessis, Erik
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Czech
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handbooks and manuals
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monografie
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doktorské disertace
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