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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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Kim, W. Chan
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Mauborgne, Renée
Year of Publication
2015
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Direct, digital & data-driven marketing
by
Spiller, Lisa, 1960-
Year of Publication
2020
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Strategie modrého oceánu : umění vytvořit si svrchovaný tržní prostor a vyřadit tak konkurenty ze hry
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Kim, W. Chan
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Mauborgne, Renée
Year of Publication
2005
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Segmentujeme spotřební trhy
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Koudelka, Jan
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2005
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Specifika spotřebitelského segmentu singles a možnosti marketingové komunikace při uspokojování jejich potřeb disertační práce = Specifications of singles consumer segment and mark...
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Kotyzová, Pavla, 1949-
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2011
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Specifika spotřebitelského segmentu singles a možnosti marketingové komunikace při uspokojování jejich potřeb = Specifications of singles consumer segment and marketing communicati...
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Kotyzová, Pavla, 1949-
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2012
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Precision marketing : maximizing revenue through relevance
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Zoratti, Sandra
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Gallagher, Lee
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2012
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Strategie modrého oceánu : umění vytvořit si svrchovaný tržní prostor a vyřadit tak konkurenty ze hry
by
Kim, W. Chan
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Mauborgne, Renée
Year of Publication
2015
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Dlouhý chvost : proč budoucnost byznysu spočívá v dlouhodobých prodejích a větší pestrosti nabídky
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Anderson, Chris, 1961-
Year of Publication
2010
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Nová strategie modrého oceánu : pět kroků jak se posunout do modrého oceánu, vyhnout se konkurenci a zajistit si tak ziskový růst
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Kim, W. Chan
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Mauborgne, Renée
Year of Publication
2018
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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
by
Kim, W. Chan
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Mauborgne, Renée
Year of Publication
2017
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Library
Knihovna UTB
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10
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10
Electronic
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eBook
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1
Topics
market segmentation
segmentace trhu
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11
competitiveness
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5
innovations
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inovace
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konkurenceschopnost
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Author
Kim, W. Chan
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Mauborgne, Renée
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Grusová, Irena
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Kotyzová, Pavla, 1949-
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Pavlů, Dušan, 1976-
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Somogyi, Petr
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Czech
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handbooks and manuals
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monografie
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studie
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studies
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doktorské disertace
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