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Inovativní marketing : jak kreativním myšlením vítězit u zákazníků
by
Kotler, Philip, 1931-
,
Trías de Bes Mingot, Fernando, 1967-
Year of Publication
2005
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Marketing of high-technology products and innovations
by
Mohr, Jakki J.
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Sengupta, Sanjit
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Slater, Stanley F.
Year of Publication
2005
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Obsah
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Marketing inovací
by
Trommsdorff, Volker, 1943-
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Steinhoff, Fee, 1974-
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2009
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Tajemství inovací Steva Jobse
by
Gallo, Carmine, 1965-
Year of Publication
2011
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Analýza podmínek zavedení nového výrobku na trh bakalářská diplomová práce
by
Navrátilová, Adéla
Thesis supervisor
Cváček, Miroslav
Year of defence
1997
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Always on : advertising, marketing and media in an era of consumer control
by
Vollmer, Christopher
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Precourt, Geoffrey
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2008
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Biografie
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Rethinking marketing : the entrepreneurial imperative
by
Schindehutte, Minet
,
Morris, Michael H.
,
Pitt, Leyland F., 1952-
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2009
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Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism
by
Dussart, Christian
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2010
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Molecular marketing : market leadership creative modeling
by
Merlinova, Iveta
Year of Publication
2013
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Marketing of high-technology products and innovations
by
Mohr, Jakki J.
,
Sengupta, Sanjit
,
Slater, Stanley F.
Year of Publication
2014
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Entrepreneurial marketing : an effectual approach
by
Nijssen, Ed J., 1963-
Year of Publication
2014
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The lean product playbook : how to innovate with minimum viable products and rapid customer feedback
by
Olsen, Dan, 1970-
Year of Publication
2015
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Library
Knihovna UTB
12 results
12
Format
Book
12 results
12
Manuscript
1 results
1
Topics
innovation marketing
marketing inovací
12 results
12
marketing
6 results
6
innovations
5 results
5
inovace
5 results
5
consumer behavior
3 results
3
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Author
Mohr, Jakki J.
2 results
2
Sengupta, Sanjit
2 results
2
Slater, Stanley F.
2 results
2
Cváček, Miroslav
1 results
1
Dussart, Christian
1 results
1
Gallo, Carmine, 1965-
1 results
1
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Language
English
8 results
8
Czech
4 results
4
Genre
příručky
6 results
6
handbooks, manuals, etc
4 results
4
textbooks
3 results
3
učebnice
3 results
3
case studies
2 results
2
monografie
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2
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