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Budování značky vysokých školy = Building a brand of universities : teze dizertační práce
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Sasínková, Martina, 1985-
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2017
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Budování značky vysokých školy = Building a brand of universities : dizertační práce
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Sasínková, Martina, 1985-
Year of Publication
2017
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Library
Knihovna UTB
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Format
Book
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Electronic
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eBook
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1
Topics
brand management
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2
brand name products
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2
ekonomické fakulty
faculties of economics
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marketing management
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marketingový management
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Author
Pilík, Michal, 1978-
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Sasínková, Martina, 1985-
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Language
Czech
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Genre
abstracts
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disertace
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dissertations
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doktorské disertace
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electronic resources
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elektronické zdroje
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