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The feeling economy : how artificial intelligence is creating the era of empathy
by
Rust, Roland T.
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Huang, Ming-Hui
Year of Publication
2021
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The management of luxury : an international guide
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2018
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The Oxford handbook of the history of consumption
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2012
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Mladí lidé a hmotné produkty : spotřebitelské preference v oblasti produktů a komunikace
by
Bačuvčík, Radim, 1975-
Year of Publication
2022
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Spotřební imaginace státního socialismu : reklama v Československu 1948-1989
by
Táborský, Ondřej, 1981-
,
Česálková, Lucie, 1983-
Year of Publication
2022
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Using semiotics in marketing : how to achieve consumer insight for brand growth and profits
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Lawes, Rachel
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2023
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Nejkrásnější povolání
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Veselý, Vilém
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2023
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Essentials of consumer behavior : an applied approach
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Stephens, Debra L.
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2023
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Handbook of research on identity theory in marketing
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2021
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Handbook of research on customer loyalty
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2022
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Psychologie spotřebitele : jak zákazníci nakupují
by
Vysekalová, Jitka, 1941-
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2004
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Nákupní chování
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Schiffman, Leon G.
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Kanuk, Leslie Lazar, 1929-
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2004
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The rise of the Chinese consumer : theory and evidence
by
Garner, Jonathan
Year of Publication
2005
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Obsah
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Chování zákazníka : jak odkrýt tajemství "černé skříňky"
by
Vysekalová, Jitka, 1941-
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2011
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The essential persona lifecycle your guide to building and using personas
by
Adlin, Tamara
,
Pruitt, John
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2010
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Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods
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Hayes, Bob E., 1963-
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2008
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Customer loyalty guaranteed : create, lead, and sustain remarkable customer service
by
Bell, Chip R., 1944-
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Patterson, John R. 1951-
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2007
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The power of loyalty : 10 essential steps to build a successful customer loyalty strategy
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Brooks, Roger L.
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2010
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Satisfaction : a behavioral perspective on the consumer
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Oliver, Richard L., 1945-
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2010
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Researching customer satisfaction & loyalty : how to find out what people really think
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Szwarc, Paul
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2005
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Library
Knihovna UTB
40 results
40
Format
Book
40 results
40
eBook
3 results
3
Electronic
2 results
2
Topics
consumers
spotřebitelé
42 results
42
consumer behavior
27 results
27
spotřebitelské chování
27 results
27
marketing
14 results
14
customer relationship management
9 results
9
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Author
Bačuvčík, Radim, 1975-
2 results
2
Hill, Nigel, 1952-
2 results
2
Vysekalová, Jitka, 1941-
2 results
2
Acuff, Dan S., 1942-
1 results
1
Adlin, Tamara
1 results
1
Alexander, Jim, 1950-
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Language
English
31 results
31
Czech
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11
Slovak
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1
Genre
příručky
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19
handbooks and manuals
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11
monografie
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9
monographs
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9
collective monographs
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handbooks, manuals, etc
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