Cultural distance in international ventures : exploring perceptions of European and Chinese managers

• Main Authors: Vaccarini, Katiuscia (Author), Spigarelli, Francesca (Author), Tavoletti, Ernesto (Author), Lattemann, Christoph, 1970- (Author)
• Format: Electronic eBook
• Language: English
• Published: Cham : Palgrave Macmillan, ©2017.
• Subjects: Investments, Foreign.; International business enterprises.; Cultural awareness.; Social psychology.; elektronické knihy; electronic books

'This original book addresses the important issue of cultural distance and provides insights for the sustainable development of both the green technology industry and international collaboration. It does so with a multidisciplinary perspective and uses the cases of two highly relevant regions....