Doing business in Ghana : challenges and opportunities

This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region's markets based on GDP growth, political and governmental systems, re...

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Bibliographic Details
Main Authors Spillan, John E. (Author), King, Domfeh Obed (Author)
Format Electronic eBook
LanguageEnglish
Published Cham : Palgrave Macmillan, 2017.
Subjects
Since 1979
New business enterprises > Ghana.
Corporate culture > Ghana.
Marketing > Ghana.
Ghana > Economic conditions > 1979-
Ghana.
elektronické knihy
electronic books
Online AccessPlný text

Cover

Table of Contents:
  • 1. Introduction
  • 2. Current Business Environment
  • 3. Historical Perspective on Doing Business in Ghana
  • 4. Cultural Issues Affecting Business Activity in Ghana
  • 5. The Political Climate and Entrepreneurship
  • 6. The Economic Climate of Ghana
  • 7. Establishing Business in Ghana
  • 8. T Commercialization and the Marketing Process
  • 9. Speculations on Future Trends and Conclusions
  • Appendices.

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