Doing business in Ghana : challenges and opportunities

This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region's markets based on GDP growth, political and governmental systems, re...

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Bibliographic Details
Main Authors Spillan, John E. (Author), King, Domfeh Obed (Author)
Format Electronic eBook
LanguageEnglish
Published Cham : Palgrave Macmillan, 2017.
Subjects
Since 1979
New business enterprises > Ghana.
Corporate culture > Ghana.
Marketing > Ghana.
Ghana > Economic conditions > 1979-
Ghana.
elektronické knihy
electronic books
Online AccessPlný text

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Summary:This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region's markets based on GDP growth, political and governmental systems, relationships with investors, and other factors. Considered a beacon of hope for Africa, Ghana is a country with a competitive labor force, stable political environment, and lots of economic opportunities for new business ventures. This book will offer academics a good understanding of the major issues affecting business development in Ghana, and inform students, scholars, managers, and leaders on the paths necessary to pursue launching a product or service in Africa.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9783319547718
9783319547701
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

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